Apex HVAC & Plumbing: Modernizing Emergency Field Dispatch
Transforming after-hours missed calls into booked service dispatches and cutting payment lag from 14 days to 28 hours
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The Operational Bottleneck
Field technicians in crawlspaces could not answer incoming calls. Homeowners faced with furnace failures hung up and called the next Google listing. Paper invoicing created a two-week cash-flow lag.
The Deployed Solution
Activated instant Missed-Call Text-Back providing homeowners with an immediate booking widget and emergency dispatch confirmation. Connected Stripe invoices to automatic SMS triggers when technicians marked jobs finished in the mobile app.
Architecture & Workflows Deployed
- Emergency Inbound Routing -> Missed-Call Text-Back (<15s)
- Opportunity Pipeline: Emergency Lead -> Dispatched -> Job Completed -> Invoiced
- Stripe Mobile Text-to-Pay Trigger with Automated 48-Hour Reminders
- Google Business Profile Review QR Generation on Technician Invoices
Previous stack: $980/mo • Consolidated stack: $297/mo