Citation & Evidence Hierarchy Policy
We maintain an uncompromising citation standard. Claims regarding conversion lift, response latency, email deliverability, and software performance must be rooted in verifiable empirical documentation.
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The 6-Tier Evidence Classification Taxonomy
Verified platform developer specifications, RFC standards, or government regulatory guidance (e.g., FCC, FTC, W3C).
Verified telemetry, production split-tests, internal transaction logs, or audited datasets.
Peer-reviewed studies or reports from recognized research institutes (e.g., Harvard Business Review, McKinsey, Bain, Stanford).
Structured editorial interpretation synthesizing multiple credible industry reports and technical findings.
A battle-tested operational workflow or checklist designed for utility, not presented as scientific proof.
A simulated scenario or illustrative walkthrough created for educational clarity, not actual client data.
Rules for Evidence Inclusion
- •Zero Fabricated Data: Never cite an unverified statistic. If an industry statistic lacks an identifiable original research publisher, it is excluded or classified as an editorial estimate.
- •Primary Source Preference: Always link to the original academic paper, regulatory docket, or platform developer documentation rather than secondary marketing blogs.
- •Recency & Review Dates: Technical standards (RFCs, DNS rules, A2P 10DLC specifications) must be reviewed annually to reflect changes in carrier and browser policies.